Privacy Policy

Last Updated: 17/11/2024

Apex Ascend Media respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data, in compliance with the Protection of Personal Information Act (POPIA), the Promotion of Access to Information Act (PAIA), and the General Data Protection Regulation (GDPR).


1. Legal Framework

This Privacy Policy is governed by the following laws and regulations:

  • Protection of Personal Information Act (POPIA) of South Africa: Ensures your personal information is processed lawfully, transparently, and securely.
  • Promotion of Access to Information Act (PAIA): Provides the right of access to information to promote transparency and accountability.
  • General Data Protection Regulation (GDPR) of the European Union: Protects the privacy of individuals within the EU and applies to businesses processing their data, regardless of location.

2. Information We Collect

We collect the following personal information when you interact with our website:

  • Contact Form Data: Name, surname, email address, and any additional description or details you provide.
  • Cookies and Tracking Technologies: Information about your device, browser, and usage patterns on our site to improve user experience.

3. Purpose of Data Collection

We process your personal information for the following purposes:

  • To respond to inquiries submitted via the contact form.
  • To provide the services or information you request.
  • To analyze website traffic and improve site functionality.
  • To comply with legal and regulatory requirements under POPIA, PAIA, and GDPR.

4. Legal Basis for Processing

  • Under POPIA: We process your data in a lawful, fair, and transparent manner, adhering to principles of data minimization and purpose limitation.
  • Under GDPR:
    • Consent: By submitting your details, you consent to their use for specific purposes.
    • Legitimate Interests: To improve our services and enhance your experience.
    • Legal Obligation: To comply with our duties under South African and EU regulations.

5. Cookies

We use cookies to enhance your browsing experience. These include:

  • Necessary Cookies: Essential for website functionality.
  • Analytics Cookies: Help us analyze site usage and improve performance.

By using our site, you consent to the use of cookies. You can manage cookie preferences through your browser settings.


6. Sharing Your Data

We do not sell your personal information. Data may be shared with:

  • Authorized Service Providers: Trusted third parties who assist in operating our website and services, under strict confidentiality.
  • Legal Authorities: When required by law or to comply with legal obligations.

7. Data Retention

Your personal information will be retained only for as long as necessary to:

  • Fulfill the purposes for which it was collected.
  • Comply with legal, accounting, or reporting obligations.

8. Your Rights

Under POPIA, PAIA, and GDPR, you have the right to:

  • Request access to your personal data.
  • Correct or update inaccurate data.
  • Request deletion of your data, subject to legal obligations.
  • Withdraw consent for data processing.
  • Lodge a complaint with the relevant authority (e.g., South Africa’s Information Regulator or EU supervisory authorities).

9. Data Security

We implement technical and organizational measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction.


10. PAIA Manual

In accordance with PAIA, you can request access to records by submitting a written request to:

  • Contact Person: Okuhle Nzimande
  • Email: [email protected]
  • Physical Address: Acacia Road, Carlswald Meadows
    Requests will be processed in compliance with the PAIA guidelines and may be subject to prescribed fees.

11. Changes to This Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices or legal requirements. Please review it periodically.


12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: [email protected]
  • Phone: (+27) 76 750 4393
  • Address: Acacia Road, Carlswald Meadows

By using our website, you acknowledge and agree to the terms of this Privacy Policy. Your trust is important to us, and we are committed to protecting your privacy.